HUMAN PRO

- Advertisment Design 

Introduction:

This project was an ad set for Human Pro, a brand specializing in mushroom-based supplements designed to enhance cognitive function—like their Lion’s Mane spray.

Inspiration & Research:

I kicked things off by watching the client’s vision call and reading through their intake form.

To make the designs as impactful as possible, I wanted to fully understand the product, so I dove deep into research on functional mushrooms. I even tried the spray myself, and I have to say—it seriously dialed in my focus.

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For inspiration, I explored other brands in the same space, including Human Pro’s direct competitors, past marketing materials, and broader industry trends. However, since they were in the middle of a rebrand, there wasn’t much to pull from their existing social media or website. The one thing I did have was their brand book, which emphasized strong blue sky backgrounds and beveled margins—this became the foundation of my approach.

Design process:

I began by editing the project photos in Lightroom. The model selection for the shoot wasn’t ideal, so I had to shift the focus to the product itself. Since the client didn’t have any clean mockups due to their ongoing rebrand, I had to get creative.

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I used an image of the Lion’s Mane spray taken from a slight downward angle, then digitally reconstructed the missing parts of the product to give it a full 3D look. This not only made the product appear more polished but also gave it a premium feel.